New DVD Review: The Factory

Cassandra

• November 25 2008
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• 1 comment

I watched a DVD called “Faster” about 8 years ago that completely and totally got me hooked on Moto GP motorcycle racing. It followed racers and race teams through a season and showed the hard work and excitement of racing. “The Factory” from Premis is now giving us a look into the world of factory-backed professional ATV racing, and after you watch it you’ll be hooked on ATV racing (if you’re not already).

This DVD is a departure from the standard quad video—there are no freestyle tricks, there aren’t any exotic locations, and it focus on only a few riders. And that’s okay. Premis’ idea to follow the Can-Am team through the 2008 motocross season was a good one, because this was Can-Am’s first full year of 450 racing and because Can-Am factory rider John Natalie is always entertaining. Always. After you’re done with the video, you’ll understand how he earned the nickname “Ironman.” He just doesn’t give up. But anyway, back to the video…

“The Factory” gives you a first-row seat to watch a brand-new factory team figure out what to do and how to do it, but also gives you a look at the racers themselves. You’ll find yourself rooting for the team because these guys,win or lose, they love what they do. And why wouldn’t they? They ride quads for a living, they do it well, and even though it’s physically grueling and can be disappointing, these guys are lucky and they know it. I think that’s an important thing for racing fans to see because it’ll make you like them, and racing, even more.

You can look at the points from this past year’s races and you’ll know the outcome of Can-Am’s season. But that’s not the point, is it? The journey is what matters, and “The Factory” puts a face on those results. If what the Can-Am Team went through this past year is the norm, you’ll understand why all pro ATV racers are so passionate. And if you don’t want to see an ATV pro moto after watching this video…you might want to get your pulse checked.

The film is 85 minutes long, and even though it seemed to drag at times, it still has a lot of the elements that you look for in an ATV film. It has the slow-motion ride scenes set to music, it had a little bit of goofiness, and it had some um…interesting music choices. But, like I said earlier, it isn’t like a standard ATV film. So if you’re looking for sick tricks and lots and lots of fast-paced footage, this may not be your favorite DVD. This film focuses on telling a story, and while it does showcase some great racing and riding, it isn’t the main focus of the film. If you love racing, you’ll enjoy watching these guys get through the last couple of races in the motocross season. If you don’t love racing, you just might after watching “The Factory”.

You can check out Premis at www.premisind.com